Multi-channel Outbound Campaigns
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Ultra-personalized cold emails at scale
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Use LinkedIn in your outbound campaigns
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Overloop is a Sales Engagement Platform.Send ultra-personalized multi-channel outbound campaigns mixing cold emails, LinkedIn automation and phone calls.
After a wonderful second year, we thought we'd dig into our data to give you some insight about what works and what doesn't in terms of cold emailing metrics.
Here's a first batch that the miners extracted!
Want to get your emails opened and responded to?
Here are your two best option:
The sweet spot:
5AM-6AM: 37% open rate - 8% response rate
2. Email your prospect when competitors have left the office
7PM-9PM: 48% open rate - 8% response rate
The usual advice when it comes to writing subject lines is to keep it short so as to let it appear fully on a mobile screen. It is thus generally recommended to not go over the 45 characters limit.
So, for a while that's what we recommended to our users until we actually dug into the data and crunched the numbers. Turns out you gotta make it very short or longer but very specific. 45 characters? Not the best results.
The sweet spots:
3-12 characters : 44% open rate
81-86 characters: 43% open rate
98-111 characters: 54% open rate
Suprisingly: 29-45 characters: 33% open rate
Just like for subject lines, make it short and to the point or make it very specific!
200-400 characters: 3,5% response rate
900-1000 characters: 7,5% response rate
1400 - 1500 characters: 8% response rate
We've covered the subject of follow-up quite a few times on this blog so it was time we provided some numbers regarding the correlation between the number of steps and the conversion rate of drip campaigns.
A conversion means a specific action taken by the recipient of the email on the website of the sender.
1 step: 0,74%
2 steps: 0,62%
3 steps: 0,84%
4 steps: 1%
Suprisingly, we also found that a 15 steps campaign launched on 1227 prospects yielded a 1,39% conversion rate.
These stats are not to say that anything else than what is recommended here won't work. On the contrary, it all depends on your prospect and on how you craft the email you're going to send them.
The point here is to show that, as in many cases, counterintuitive practices do produce results!
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