(This article was updated on Jan. 4 2018)

These are not the spam words you are looking for.”

You’re not a Jedi knight -yeah sorry- so don’t try too hard to get in with the spam words they’re looking for.

Instead, take a look at this list of the 455 trigger words and expressions that are most likely to hurt your email deliverability at this time.

Related: 7 Proven Subject Lines That Generated $720k in Annual Revenue

But… I need some of these words!

Context is what matters. SPAM filters have become more sophisticated over time and can now analyze the context in which you use these keywords. Of course, if you need to write to prospects about inbound marketing, it’s quite a challenge not to use words or expressions like “traffic”, “marketing solutions” or “ sales”, just use them carefully, and find ways not to use them in a possibly suspicious way.

Chances are that a creative subject line might also positively affect your opening rate!

Related: 10 Cold Email Templates Based on 3.320.657 emails sent.

The list? Yes, yes…there you go!

No need to copy and paste, just download the list ? !

100% #1 $$$ 100% free 100% Satisfied 4U
50% off Accept credit cards Acceptance Access Accordingly Act Now
Action Ad Additional income Addresses on CD Affordable All natural
All new Amazed Amazing Amazing stuff Apply now Apply Online
As seen on Auto email removal Avoid Avoid bankruptcy Bargain Be amazed
Be your own boss Being a member Beneficiary Best price Beverage Big bucks
Bill 1618 Billing Billing address Billion Billion dollars Bonus
Boss Brand new pager Bulk email Buy Buy direct Buying judgments
Cable converter Call Call free Call now Calling creditors Can’t live without
Cancel Cancel at any time Cannot be combined with any other offer Cards accepted Cash Cash bonus
Cashcashcash Casino Celebrity Cell phone cancer scam Cents on the dollar Certified
Chance Cheap Check Check or money order Claims Claims not to be selling anything
Claims to be in accordance with some spam law Claims to be legal Clearance Click Click below Click here
Click to remove Collect Collect child support Compare Compare rates Compete for your business
Confidentially on all orders Congratulations Consolidate debt and credit Consolidate your debt Copy accurately Copy DVDs
Costs Credit Credit bureaus Credit card offers Cures Cures baldness
Deal Dear [email/friend/somebody] Debt Diagnostics Dig up dirt on friends Direct email
Direct marketing Discount Do it today Don’t delete Don’t hesitate Dormant
Double your Double your cash Double your income Drastically reduced Earn Earn $
Earn extra cash Earn per week Easy terms Eliminate bad credit Eliminate debt Email harvest
Email marketing Exclusive deal Expect to earn Expire Explode your business Extra
Extra cash Extra income F r e e Fantastic Fantastic deal Fast cash
Fast Viagra delivery Financial freedom Financially independent For free For instant access For just $ (some amount)
For just $xxx For Only For you Form Free Free access
Free cell phone Free consultation Free DVD Free gift Free grant money Free hosting
Free info Free installation Free Instant Free investment Free leads Free membership
Free money Free offer Free preview Free priority mail Free quote Free sample
Free trial Free website Freedom Friend Full refund Get
Get it now Get out of debt Get paid Get started now Gift certificate Give it away
Giving away Great Great offer Guarantee Guaranteed Have you been turned down?
Hello Here Hidden Hidden assets Hidden charges Home
Home based Home employment Home based business Human growth hormone If only it were that easy Important information regarding
In accordance with laws Income Income from home Increase sales Increase traffic Increase your sales
Incredible deal Info you requested Information you requested Instant Insurance Insurance
Internet market Internet marketing Investment Investment decision It’s effective Join millions
Join millions of Americans Junk Laser printer Leave Legal Life
Life Insurance Lifetime Limited limited time Limited time offer Limited time only
Loan Long distance phone offer Lose Lose weight Lose weight spam Lower interest rates
Lower monthly payment Lower your mortgage rate Lowest insurance rates Lowest Price Luxury Luxury car
Mail in order form Maintained Make $ Make money Marketing Marketing solutions
Mass email Medicine Medium Meet singles Member Member stuff
Message contains Message contains disclaimer Million Million dollars Miracle MLM
Money Money back Money making Month trial offer More Internet Traffic Mortgage
Mortgage rates Multi-level marketing Name brand Never New customers only New domain extensions
Nigerian No age restrictions No catch No claim forms No cost No credit check
No disappointment No experience No fees No gimmick No hidden No hidden Costs
No interests No inventory No investment No medical exams No middleman No obligation
No purchase necessary No questions asked No selling No strings attached No-obligation Not intended
Not junk Not spam Now Now only Obligation Offshore
Offer Offer expires Once in lifetime One hundred percent free One hundred percent guaranteed One time
One time mailing Online biz opportunity Online degree Online marketing Online pharmacy Only
Only $ Open Opportunity Opt in Order Order now
Order shipped by Order status Order today Outstanding values Passwords Pennies a day
Per day Per week Performance Phone Please read Potential earnings
Pre-approved Presently Price Print form signature Print out and fax Priority mail
Prize Problem Produced and sent out Profits Promise Promise you
Purchase Pure Profits Quote Rates Real thing Refinance
Refinance home Refund Removal Removal instructions Remove Removes wrinkles
Request Requires initial investment Reserves the right Reverses Reverses aging Risk free
Rolex Round the world S 1618 Safeguard notice Sale Sample
Satisfaction Satisfaction guaranteed Save $ Save big money Save up to Score
Score with babes Search engine listings Search engines Section 301 See for yourself Sent in compliance
Serious Serious cash Serious only Shopper Shopping spree Sign up free today
Social security number Solution Spam Special promotion Stainless steel Stock alert
Stock disclaimer statement Stock pick Stop Stop snoring Strong buy Stuff on sale
Subject to cash Subject to credit Subscribe Success Supplies Supplies are limited
Take action Take action now Talks about hidden charges Talks about prizes Teen Tells you it’s an ad
Terms Terms and conditions The best rates The following form They keep your money — no refund! They’re just giving it away
This isn’t a scam This isn’t junk This isn’t spam This won’t last Thousands Time limited
Traffic Trial Undisclosed recipient University diplomas Unlimited Unsecured credit
Unsecured debt Unsolicited Unsubscribe Urgent US dollars Vacation
Vacation offers Valium Viagra Vicodin Visit our website Wants credit card
Warranty We hate spam We honor all Web traffic Weekend getaway Weight
Weight loss What are you waiting for? What’s keeping you? While supplies last While you sleep Who really wins?
Why pay more? Wife Will not believe your eyes Win Winner Winning
Won Work from home Xanax You are a winner! You have been selected Your income

 

So, that’s it? No risk to end up in the spam folder?

I wish it were that easy, but spam words are not the only thing hurting your deliverability.

But it doesn’t have to be a hassle either!

In order to better the odds, the best course of action to adopt would be to:

  • Watch your subject line – see this article about how to pick a good cold email subject line.
  • Avoid all caps, exclamation points and using red fonts
  • Use a reliable ESP
  • Use links carefully
  • Keep your emails short
  • Not attach files

You can find more in-depth tips about this in our article on deliverability.

Any spam words/expressions we might have missed? Let us know and share this piece if you liked it!